BRAND COMMUNICATION
추억과 취향을 동시에 소환하는 Spotify의 광고
[Millennial Brand]

음악 스트리밍 서비스인 ‘Spotify UK’가 뉴트로 트렌드를 잘 이용해 1020세대에겐 호기심을 끌고, 3040세대에겐 향수를 자극하는 새로운 캠페인 광고를 공개하였습니다.

“Listen Like You Used To”, 이 옥외 광고 캠페인은 70년대/80년대/90년대를 주름잡던 추억의 곡들을 소환합니다.

Spotify
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To
Spotify Listen Like You Used To