Dutch designer Martijn van Strien has launched a fashion company that allows consumers to download, customize, produce and self-assemble clothing designs.
The first ‘Post-Couture Collective’ collection consists of six archetypical pieces of clothing designed by van Strien’s own experimental fashion label “mphvs”.
They are specifically developed to be produced on a laser-cutter and assembled by the end user.
The minimalistic and slightly futuristic designs are cut from Spacer fabric;
a 3D-knitted material that is soft to the touch, breathable and strong enough for the innovative construction method.
This high-tech material is made from recycled PET-bottles, and can be recycled again after being worn.
For a price between 40 € to 130 €, one will receive the garments as made-to-measure construction kits,
or a laser-cutter can be used in a local ‘makerspace’ after downloading the digital design from THE POST-COUTURE COLLECTIVE.
Clothing is being treated more and more like a disposable product, while the production of clothing is aimed for increasing numbers and decreasing prices.
The Post-Couture Collective offers an alternative to today’s production system for sustainable and affordable clothing
by using new technologies and embracing the open source principle.
This innovative way of producing clothing close to and with the end-user gives the garments an added value that mass-produced fashion can never attain.
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